Softening the Blow
Rigid science and expectant mothers. Yeah, we didn’t see this one coming either, but it’s kind of brilliant.
OrganaBio is a game-changing bioscience company whose proprietary supply chain provides its customers with mission-critical resources, from birth tissue-derived progenitor and immune cells to a suite of expert services and flexible cGMP manufacturing solutions. Cool, right?! These guys are amazing and growing so fast! Part of that growth is a program named GaiaGift.
The long and short of it is that you can donate your birth tissues to medical research enabling the discovery of new methods of treating a range of diseases like autism, rheumatoid arthritis, and various forms of cancer. Again…cool, right?! When we first read the copy, it was all hard science. While it made sense and was an innovative concept, we needed to soften the edges. We re-worked the copy with expectant mothers in mind – clearly explaining the mission, how it works, and why you may want to donate. Combined with beautiful imagery and softened copy, the new website is quite pretty…not what you would expect from a bioscience company. We were psyched to work with them again to design their packaging and brochure as well!
PS – did you notice? Not one swear word on this entire page.
Awesome Things We Did
- Custom graphics
- Fully custom WordPress site
- Mobile optimization
- Copy editing
- Brochure
- Packaging
- Logo identity
- Thank you card
